@article{oai:ynu.repo.nii.ac.jp:00002229,
 author = {笹井, 均 and 境, 忠宏},
 issue = {1},
 journal = {横浜経営研究},
 month = {Jun},
 note = {application/pdf},
 pages = {31--42},
 title = {<論説>多目的決定理論による広告意思決定モデルの作成},
 volume = {3},
 year = {1982}
}