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Transitions in Japan’s National Branding: Recent Developments and Potential Future Directions to Facilitate Small Business Entries Overseas
http://hdl.handle.net/10131/8205
http://hdl.handle.net/10131/820583860e80-b73a-4a8d-88da-17953bf3e8a7
名前 / ファイル | ライセンス | アクション |
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tara03.pdf (238.1 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-10-12 | |||||
タイトル | ||||||
タイトル | Transitions in Japan’s National Branding: Recent Developments and Potential Future Directions to Facilitate Small Business Entries Overseas | |||||
言語 | ||||||
言語 | eng | |||||
キーワード | ||||||
主題 | 国家ブランド化 | |||||
キーワード | ||||||
主題 | 文化輸出 | |||||
キーワード | ||||||
主題 | 文化外交 | |||||
キーワード | ||||||
主題 | national branding | |||||
キーワード | ||||||
主題 | cultural exports | |||||
キーワード | ||||||
主題 | cultural diplomacy | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
Tara, Cannon
× Tara, Cannon |
|||||
著者(ヨミ) | ||||||
識別子Scheme | WEKO | |||||
識別子 | 28686 | |||||
姓名 | キャノン, タラ | |||||
著者所属 | ||||||
Education Center, Yokohama National University | ||||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | 日本は長年の間、多様でありながら正統性に満ちた史蹟や日本料理その他により、広い範囲で高いブランド力を享受してきた。しかしこのブランド力はいわば,自発的に向上してきたのである。日本政府によって国家ブランドを高めようという努力が意図的に行われたのは、この十年ほどのことに過ぎない。本稿では日本の首相や外相が行った演説やその他の政府文書の例を挙げ、近年の日本の国家ブランド戦略の拡大を議論する。その上で「日本ブランド」の適用に関する未解決の諸相に焦点を当て、政府もしくは日本貿易振興機構(JETRO)などの政府関連機関による情報の収集と提供に関して、各企業、特に中小企業が、その製品を海外市場の動向や感覚の差異により巧みに合わせられるよう提案を行う。 | |||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Japan has long enjoyed a broad-based national brand as the result of its diverse and authentic historical sites, culinary offerings, and so on. However, its brand has emerged largely organically. Conscious efforts by the Government of Japan to develop the national brand are relatively new, going back roughly only a decade. This paper explores the expansion of Japan’s concept of national branding over this time, citing examples from speeches made by Japanese prime ministers and foreign ministers and other government documents. It highlights certain unresolved aspects regarding the coverage of the “Japan Brand” and offers a recommendation for information gathering and provision by the government or government-affiliated organizations such as JETRO that would enable businesses, particularly small businesses, to tailor their products more adeptly to the trends and sensibilities found in overseas markets. | |||||
書誌情報 |
横浜国立大学大学教育総合センター紀要 号 2, p. 107-120, 発行日 2012-10 |
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フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
その他のタイトル | ||||||
その他のタイトル | 日本の国家ブランド化の推移 : 近年の進展と,中小企業の海外進出促進に向けた将来とるべき方向性 | |||||
出版者 | ||||||
出版者 | 横浜国立大学 大学教育総合センター |